Changing the Game for Event Marketing
In this video, OMNI.auto Chief Technical Officer, Steven Arsenault, explains how OA’s Social Casting Platform operates as specialized, additional code written expressly for your CMS. It’s forward-thinking technology that provides a real-time opportunity to harness the community both in and around an event, supplying a cohesion of activity that informs your auto business as to what your customers—and potential patrons—are thinking, and how best to leverage their own social content for your benefit.
Hear how Steven and company rocked the National Youth Track & Field Championships in Canada, earning Page 1 Google status and fielding calls from flabbergasted internet marketers and technologists from Yahoo! and others.
Transforming Events Into a Cohesive Social Experience
For the National Youth Track and Field Championships, OMNI.auto’s Social Casting Platform enabled the creation of an exclusive member platform for fans, families, athletes, and coaches, both in and around the event. It captured a realtime experience by enabling the aforementioned to create image galleries, video, statistics, and more, and seamlessly sync with their own social media accounts for maximum exposure—all on-the-go!
In this video, the late Ted Stout, former Ambassador for the Young Olympians, speaks to the powerful tools that made the event such a success. Ted’s work centered around memorializing those special moments, events, and activities that make life worth living. It’s thus so fitting that, now that he’s passed, his triumphs in the field also stand as a lasting reminder of his own impact—an enduring, evergreen aide-mémoire that speaks to his legacy. We miss you, Ted!