The purpose of consumer-driven dealer content extends far beyond search rankings. Instead it is meant to engage, entertain, and entice key demographics - offering substantive information that can assist drivers with their purchasing decisions. This is why OmniAuto delivers both short-form and long-form publications.
A one-size-suits-all marketing philosophy no longer applies to the automotive world. Dealerships must instead tailor their content to consumer needs - utilizing short-form and long-form options in a multi-faceted marketing approach.
Short-Form - the value of these publications is convenience. Readers can quickly find key research points without having to scroll through pages of dense content. This proves especially useful on mobile devices, affording easy scannability on a small screen; and it allows for a more prominent display of inventory links and other CTAs. These blogs, infographics, and social media posts are intended to spark a reaction.
Long-Form - the purpose of these publications is to educate. Information is thoughtfully presented, and consumers are able to have their questions answered by trusted experts. It isn’t a quick scan. Instead it is an investment of time that will yield crucial results, strengthening a buyer’s resolve and assisting the sales process. These white-papers, review guides, and web-pages will bolster every dealership.
To ensure that our clients can optimize their campaigns, OmniAuto delivers both short-form and long-form content - allowing automotive dealers to better respond to consumer needs. Contact us today to start your custom marketing strategy.