It’s an all too common (and all too costly) mistake. Automotive dealerships believe that the shopping experience begins, and ends, online. They funnel their resources toward developing an engaging digital brand; and they spare little concern for their on-site solutions. Consumers, they argue, are buying from the comfort of home.
This, OmniAuto knows, isn’t entirely true.
Think With Googlereports that, while car sales start online, more than 95% of purchases still happen at the dealership - and this translates to a need for superior lead management practices. Teams must learn how to translate virtual interest into real-world success.
This is why OmniAuto offers more than content marketing. Instead we enable our clients to enhance the brick-and-mortar experience - delivering crucial research sheets that will allow teams to nurture on-site leads. These resources guide representatives through the consumer process, explaining how to develop relationships. Take advantage of communication tips; learn how to maximize walk-ins; and utilize daily planners to organize information. We will teach you how to optimize your real-world sales, rather than focusing solely on your digital strategies.
Want to enhance your on-site leads? Contact our team today to learn more about our available dealer resources.