The purpose of consumer-driven dealer content extends far beyond search rankings. Instead it is meant to engage, entertain, and entice key demographics - offering substantive information that can assist drivers with their purchasing decisions. This is why OmniAuto delivers both short-form and long-form publications.
A one-size-suits-all marketing philosophy no longer applies to the automotive world. Dealerships must instead tailor their content to consumer needs - utilizing short-form and long-form options in a multi-faceted marketing approach.
Short-Form - the value of these publications is convenience. Readers can quickly find key research points without having to scroll through pages of dense content. This proves especially useful on mobile devices, affording easy scannability on a small screen; and it allows for a more prominent display of inventory links and other CTAs. These blogs, infographics, and social media posts are intended to spark a reaction.
Long-Form - the purpose of these publications is to educate. Information is thoughtfully presented, and consumers are able to have their questions answered by trusted experts. It isn’t a quick scan. Instead it is an investment of time that will yield crucial results, strengthening a buyer’s resolve and assisting the sales process. These white-papers, review guides, and web-pages will bolster every dealership.
To ensure that our clients can optimize their campaigns, OmniAuto delivers both short-form and long-form content - allowing automotive dealers to better respond to consumer needs. Contact us today to start your custom marketing strategy.
Is less really more? Dealerships have been pondering this question, wondering if their endless social tools could be overwhelming their teams (and undermining their performance). Automotive News reports that retailers spend - on average - 3.7 hours each day trying to manage their many sale silos across 4.5 provider dashboards. Of these individuals, however, a staggering 81% want an easier way to review results; while 78% wish they had help in identifying the best metrics to use.
We believe that too much of a good thing is a complication dealers just don’t need. This is why we’ve streamlined automotive marketing - delivering content coordination, management, and publishing under a single system. No longer will dealerships have to sample multiple service tools or providers. Instead our team simplifies the process through:
Receive a comprehensive database analysis (which includes removing duplicate content and managing links) that will optimize your site for search.
Take advantage of our in-house team of paid-per-click experts, who will guide you through the Google process and deliver scalable results.
Utilize our proprietary CMS to index content with Google, automatically improving search rankings and increasing traffic results.
We enable dealerships to seamlessly measure, and engage, with their content - sparing them the frustration of countless management tools. To learn more about our multi-tier services contact our team.
Consumers are looking for more than sales. They instead want experiences, with an emphasis on support and communication as they seek out the perfect rides. The automotive market must now take heed of this shopping shift - because, according to Forbes, 84% of companies that work to enhance customer relationships report an increase in revenue. Following the Golden Rule can prove vital.
This is why OmniAuto pairs our optimized content with extensive training. We activate dealerships, delivering a comprehensive 240-point strategy that enables them to better communicate, assist, and support consumers; and we pair this with on-site suggestions (provided by our experienced team) that identify, and correct, potential weaknesses. We work directly with general managers to promote a more efficient environment; while we simultaneously arm sales and service specialists with the tools they need to work together to encourage lead growth.
Through this, we help to elevate each client and improve their customer connections. We build communities, rather than individual sales moments; and this, as Forbes reports, can lead to massive gains - with brands that offer superior experiences bringing in 5.7 times more revenue than their competitors.
Curious about how we can redefine your on-site strategies? Contact our team today to request additional information about our training program.
It’s an all too common (and all too costly) mistake. Automotive dealerships believe that the shopping experience begins, and ends, online. They funnel their resources toward developing an engaging digital brand; and they spare little concern for their on-site solutions. Consumers, they argue, are buying from the comfort of home.
This, OmniAuto knows, isn’t entirely true.
Think With Googlereports that, while car sales start online, more than 95% of purchases still happen at the dealership - and this translates to a need for superior lead management practices. Teams must learn how to translate virtual interest into real-world success.
This is why OmniAuto offers more than content marketing. Instead we enable our clients to enhance the brick-and-mortar experience - delivering crucial research sheets that will allow teams to nurture on-site leads. These resources guide representatives through the consumer process, explaining how to develop relationships. Take advantage of communication tips; learn how to maximize walk-ins; and utilize daily planners to organize information. We will teach you how to optimize your real-world sales, rather than focusing solely on your digital strategies.
Want to enhance your on-site leads? Contact our team today to learn more about our available dealer resources.
Consumers embrace all things virtual - with brick-and-mortar conversations being replaced with smartphone searches. According to Think With Google, 95% of vehicle buyers use digital as a source of information; and dealerships wishing to inject themselves into the shopping experience must accommodate this.
Allow OmniAuto (OA) to help.
We believe that dealerships should offer more than inventory. They must also provide consumer-focused information - and this is why we deliver a series of custom strategies. Our omnichannel platform works with search engines, syndicating original content (including blogs, news publications, and social-casts) to key demographics. We emphasize a mobile-first approach that enables auto buyers to quickly find, and engage with, research; and, through this, we help our clients better connect with their customers.
Let us elevate your social strategy. Our content (which is precisely crafted by a team of automotive journalists and bloggers) will rise through the Google ranks, propelled by a proprietary CMS that enables quick indexing and organic results. We will help you reach consumers, delivering the information they need to make confident shopping decisions; and we will transform you from dealership to trusted brand.
To learn more about our content creation solutions contact the OA team today.