The purpose of consumer-driven dealer content extends far beyond search rankings. Instead it is meant to engage, entertain, and entice key demographics - offering substantive information that can assist drivers with their purchasing decisions. This is why OmniAuto delivers both short-form and long-form publications.
A one-size-suits-all marketing philosophy no longer applies to the automotive world. Dealerships must instead tailor their content to consumer needs - utilizing short-form and long-form options in a multi-faceted marketing approach.
Short-Form - the value of these publications is convenience. Readers can quickly find key research points without having to scroll through pages of dense content. This proves especially useful on mobile devices, affording easy scannability on a small screen; and it allows for a more prominent display of inventory links and other CTAs. These blogs, infographics, and social media posts are intended to spark a reaction.
Long-Form - the purpose of these publications is to educate. Information is thoughtfully presented, and consumers are able to have their questions answered by trusted experts. It isn’t a quick scan. Instead it is an investment of time that will yield crucial results, strengthening a buyer’s resolve and assisting the sales process. These white-papers, review guides, and web-pages will bolster every dealership.
To ensure that our clients can optimize their campaigns, OmniAuto delivers both short-form and long-form content - allowing automotive dealers to better respond to consumer needs. Contact us today to start your custom marketing strategy.
Is less really more? Dealerships have been pondering this question, wondering if their endless social tools could be overwhelming their teams (and undermining their performance). Automotive News reports that retailers spend - on average - 3.7 hours each day trying to manage their many sale silos across 4.5 provider dashboards. Of these individuals, however, a staggering 81% want an easier way to review results; while 78% wish they had help in identifying the best metrics to use.
We believe that too much of a good thing is a complication dealers just don’t need. This is why we’ve streamlined automotive marketing - delivering content coordination, management, and publishing under a single system. No longer will dealerships have to sample multiple service tools or providers. Instead our team simplifies the process through:
Receive a comprehensive database analysis (which includes removing duplicate content and managing links) that will optimize your site for search.
Take advantage of our in-house team of paid-per-click experts, who will guide you through the Google process and deliver scalable results.
Utilize our proprietary CMS to index content with Google, automatically improving search rankings and increasing traffic results.
We enable dealerships to seamlessly measure, and engage, with their content - sparing them the frustration of countless management tools. To learn more about our multi-tier services contact our team.
Consumers are looking for more than sales. They instead want experiences, with an emphasis on support and communication as they seek out the perfect rides. The automotive market must now take heed of this shopping shift - because, according to Forbes, 84% of companies that work to enhance customer relationships report an increase in revenue. Following the Golden Rule can prove vital.
This is why OmniAuto pairs our optimized content with extensive training. We activate dealerships, delivering a comprehensive 240-point strategy that enables them to better communicate, assist, and support consumers; and we pair this with on-site suggestions (provided by our experienced team) that identify, and correct, potential weaknesses. We work directly with general managers to promote a more efficient environment; while we simultaneously arm sales and service specialists with the tools they need to work together to encourage lead growth.
Through this, we help to elevate each client and improve their customer connections. We build communities, rather than individual sales moments; and this, as Forbes reports, can lead to massive gains - with brands that offer superior experiences bringing in 5.7 times more revenue than their competitors.
Curious about how we can redefine your on-site strategies? Contact our team today to request additional information about our training program.
It’s an all too common (and all too costly) mistake. Automotive dealerships believe that the shopping experience begins, and ends, online. They funnel their resources toward developing an engaging digital brand; and they spare little concern for their on-site solutions. Consumers, they argue, are buying from the comfort of home.
This, OmniAuto knows, isn’t entirely true.
Think With Googlereports that, while car sales start online, more than 95% of purchases still happen at the dealership - and this translates to a need for superior lead management practices. Teams must learn how to translate virtual interest into real-world success.
This is why OmniAuto offers more than content marketing. Instead we enable our clients to enhance the brick-and-mortar experience - delivering crucial research sheets that will allow teams to nurture on-site leads. These resources guide representatives through the consumer process, explaining how to develop relationships. Take advantage of communication tips; learn how to maximize walk-ins; and utilize daily planners to organize information. We will teach you how to optimize your real-world sales, rather than focusing solely on your digital strategies.
Want to enhance your on-site leads? Contact our team today to learn more about our available dealer resources.
Consumers embrace all things virtual - with brick-and-mortar conversations being replaced with smartphone searches. According to Think With Google, 95% of vehicle buyers use digital as a source of information; and dealerships wishing to inject themselves into the shopping experience must accommodate this.
Allow OmniAuto (OA) to help.
We believe that dealerships should offer more than inventory. They must also provide consumer-focused information - and this is why we deliver a series of custom strategies. Our omnichannel platform works with search engines, syndicating original content (including blogs, news publications, and social-casts) to key demographics. We emphasize a mobile-first approach that enables auto buyers to quickly find, and engage with, research; and, through this, we help our clients better connect with their customers.
Let us elevate your social strategy. Our content (which is precisely crafted by a team of automotive journalists and bloggers) will rise through the Google ranks, propelled by a proprietary CMS that enables quick indexing and organic results. We will help you reach consumers, delivering the information they need to make confident shopping decisions; and we will transform you from dealership to trusted brand.
To learn more about our content creation solutions contact the OA team today.
The dealership landscape is changing - with omnichannel marketing cutting through the muck and mire of failed lead conversions, weak content coordination, and ineffective SEO strategies. The consumer experience is now at the forefront, rather than lingering on the borderline of self-contained sales silos; and leading brands are taking note of the new digital environment.
They are also taking note of OmniAuto (OA).
We are honoured to now serve as a certified digital partner of Stellantis Digital. This program enables dealerships to maximize sales - utilizing certified online tools and solutions to expand their social impacts. Due to its multi-tiered approach to marketing, OA was selected to help take this idea to the next level.
As a preferred partner of Stellantis Digital, we now assist Dodge, Jeep, Ram, Chrysler, and Alfa Romeo dealerships - delivering content-focused strategies and one-click broadcasting. We bring omnichannel retailing to Canada, utilizing our proprietary distribution platform to seamlessly connect automotive providers to their consumers; and, through this, we redefine the shopping experience.
Want to learn more? Request additional information about our omnichannel solutions - as well as the Stellantis Digital program - from our team today.
At OmniAuto (OA), we understand that content truly is king. When applied to your auto dealership, that means that creation and management must be equally focused upon in order to garner the desired result. Fortunately for you, OA specializes in just this kind of across-the-board content coordination in the automotive space.
Our solution here at OA is a one-two punch of content creation and promotion. Firstly, our seasoned squad of automotive journalists works on your behalf to push out superlative original content centered around your dealership. This includes blogs, event pages, banner campaigns, and more, all of which are written to present your business in its best light to a local audience. From there, our proprietary CMS—built from the ground up to serve the needs of dealerships and to index with Google on a continual basis—will publish your content in a manner that maximizes its digital reach. With our team and our platform working for you, you’ll find yourself on the first page of Google’s results in short order.
Itching to learn more? Book a demo with OmniAuto today!
We’ve talked about digital branding, social media, search engine optimization (SEO), one-click broadcasting, a mobile-first approach, and more here on this news blog. Those are all wonderful strategies, of course, but we don’t stop there. Instead, we pull upon our expertise with in-store print promotion materials and video production to elevate your auto dealership’s market presence to new heights.
At OmniAuto (OA), we keenly understand that your in-store promotional materials can be just as critical to success as any digital strategy. That’s why we’ll endeavor to put together print marketing pieces that draw attention and cleverly convey crucial messaging for your dealership. This includes a signature, cohesive look across posters, banners, and more, all integrated with your existing brand iconography.
OA will also work with your team to produce stellar video productions for your dealership that are equally entertaining and informative for your patrons. Our squad of production experts will take what makes your business special and educate customers, thereby driving massive traffic to your website and brick-and-mortar location(s) via video test drives, walkarounds, and more.
Are you ready for your auto dealership to take a huge step forward? Here at OmniAuto (OA), we’re primed to make it happen with our creative branding and one-click broadcasting.
It starts with branding. We’ll craft a signature look for your dealership that speaks to your local demographic and puts eyes on your business. And once we integrate your branding with our proprietary platform, we’ll “flip the switch” on a beacon of organic search for your dealership. It can’t be understated how important this is in today’s digital world—a savvy creative strategy can make all the difference for your company.
Once we have your branding set, we’ll turn to our tried-and-true one-click broadcasting system to save your auto dealership time and money. With just a single click, we’ll be able to push content out to the world, whether created by you or crafted by our auto journalists. Videos, blogs, events, social campaigns—it’s all on the table with our custom software that speeds your SEO to new milestones.
OmniAuto (OA) is here to transform the way you do business. As part of our suite of solutions, we offer a proprietary AI-driven inventory accelerator to boost all of your efforts. Imagine being able to read your customers’ minds and show them the precise inventory they were just perusing—well, this technology enables you to do so. It’s like having full access to a team of digital robots working on your behalf to sell your dealership’s automobiles.
Of course, fancy digital robots and slick inventory systems won’t get you nearly as far as it could (and should) in this world of tablets and smartphones if it isn’t optimized for all screen sizes. That’s why everything we do on your behalf at OA is supercharged with a mobile-first approach. Our solution ensures that your mobile users never lack the functionality they need to move forward with their purchase. We’re here to offer you fantastic conversion rates, no matter where and how your leads start their journey with you.