omni.auto, vice president, business development-strategy
Darren Chura started out working in his dad’s dealership when he was just 12 years old.
As a teen, he moved on to shuttled cars around Summit Mazda, in Vancouver, moving up the ranks to become the GM of the family’s second store in Surrey, Fleetwood Mazda.
Back then the best way to get customers through the doors was by advertising in newspapers. Like the industry, Darren has come a long way since then, now embracing new technology and the digital space to bring in today’s car buyers.
Along the way, in 1999, Darren helped to create and manage an extensive database management system, developing the POS components for B2B and B2C marketing for Treadlife.
A few years later, Darren acquired the rights to an online contract management program, tailored to the automotive industry called Datawitness. In 2006, he joined RIFCO, a New and Used Car finance company, playing a key role in shaping offerings and their introduction to market.
In 2008, he became National Sales Manager for Trustmark Auto - lenders in the pre-owned car sales world. He helped reinvent Trustmark, introducing exclusive digital solutions for the pre-owned dealership industry.
He then worked with the Automotive Retailers Association’s Licensed Motor Dealers divisions, doubling membership in one year. Later, he joined the New Car Dealers Association in a similar capacity, developing digital solutions for members.
In 2013 Darren was introduced to One Big Broadcast (OBB), a revolutionary digital content management platform based on an emerging business model known as “The Three Cs: Content, Community and Commerce.” The three pillars that the modern-day consumer relies upon when making decisions, now referred to as Content Marketing.
Which brings Darren and indeed OBB today to omni.auto - an alliance of professionals, uniting to apply their individual skills for the greater good of the business of auto by implementing innovative and seamless omni channel sales methods.