omnichannel retailing

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For auto dealerships, reviews are extremely important as a bad experience drives away clients forever and a voiced bad experience drives away new clients forever. So how do you get ahead of this?

In today’s digital age, consumers expect a seamless buying experience, no matter what buying channel they choose. As such, more and more automotive dealerships are turning to omnichannel retailing as a way to engage customers in new and innovative ways. But what exactly is omnichannel retailing for dealerships, and how can it benefit your dealership?